Augmented Reality (AR) is changing the way we shop by creating immersive experiences that blend the physical and digital worlds. Retailers are using AR to allow customers to visualize products in real-time, right from their smartphones. Whether it’s trying out a new pair of shoes or seeing how furniture looks in a room, AR offers interactive and engaging experiences that improve decision-making. Brands like IKEA and Sephora are already leveraging AR to enhance the shopping experience. As AR continues to evolve, its ability to bridge the gap between online and offline shopping will become a key competitive advantage for retailers.